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Emirates for Universal Tyres and Gulf Tyre celebrate the opening of the first Continental tires retail outlet

Gulf Tyre’s first new Continental retail outlet

Gulf Tyre’s first new Continental retail outlet

Emirates for Universal Tyres (EUT), Continental’s official distributor in the UAE and Gulf Tyre Company celebrated the opening of the first Continental retail outlet dedicated to the end consumer in the United Arab Emirates (UAE). The opening of this new point-of-sale concept comes as part of Continental’s expansion plan to meet the growing demand for the brand’s ultra-high performance products and signals a new chapter in the way end consumers in the region can access the brand.

Customers will be able to enjoy a full Continental experience at the new retail outlet, served by a team of highly trained tire specialists and benefitting from a range of services including tire fitting, wheel balancing and alignment. With all staff members receiving ongoing training to ensure the highest service standards, customers will be able to expect fast and efficient assistance. The outlet will solely offer stocks of premium authentic Continental passenger and light truck vehicle tires, available at competitive prices. Product highlights will include the award-winning ContiSportContact 5P,ContiPremiumContact 5 as well as ContiSeal ™ which features a unique technology designed to seal a damaged tire tread in case of penetration by foreign objects. Continental’s wide range of products appeals to the UAE’s most discerning customers thanks to the tires’ technologically advanced features and high performance which are adapted to accommodate the country’s climatic conditions.

To mark the opening, VIPs and delegates gathered on Tuesday September 6th at the new retail outlet and service centre in Mussafah M2 area, Abu Dhabi. Attendees included José Luis de La Fuente, Managing Director of Continental Middle East, Michael Kriken Head of PLT Sales and Ahmed Mowafy, General Manager of Emirates Universal Tyres (EUT) Sohrab Abdul Rahman, General Manager of Gulf Tyre.


The newly opened outlet is the first consumer-focused retail store of its kind in the UAE working to the German premium brand’s high standards and rigorous guidelines, giving customers a specialised one-stop-shop to take advantage of Continental’s superior service standards and innovative products. The outlet will join EUT’s two showrooms and five state-of-the-art service centres and warehousing facilities across the UAE. These, themselves, are testament to the success of EUT, Continental’s sole distributor of passenger, light truck and commercial vehicles tires in the UAE market.

“The opening of the new facility marks a further opportunity for customers in the UAE to access premium, German-engineered Continental tires and a team of specialists ensuring they get the best service. Clientele will have the opportunity to have their tires fitted, realigned or balanced at the retail outlet in an exclusively Continental environment that meets the highest German standards,” explained Ahmed Mowafy, General Manager of EUT.

Commenting on the opening, Jose Luis de la Fuente, Managing Director for Continental Middle East said: “Our partnership with Gulf Tyre and EUT allows us to connect with our end consumers, helping us to build a closer relationship with our clients. The outlet marks Continental’s first such venture in the market and opens the doors for further expansion in the future.”

Founded in Hannover, Germany, in 1871, Continental is one of the world’s leading automotive suppliers and a leader in tire development and technology, backed up by its position in Europe as the leading OEM supplier for tires.

Mrs. Karis Thomas

Communication & PR Manager

Continental Middle East DMCC

Jumeirah Lake Towers - Cluster O, Reef Tower

P.O. Box 5003342 Dubai, United Arab Emirates 

+971 45 61 5977

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